Friday, September 14, 2012

JOUR 4460 Blog 2: Senators question PR


March proved to us that both political parties can, in fact, work well together. Republican Senator Rob portman of Ohio teamed up with Democratic Senator Claire McCaskill of Missouri to investigate the outsourced public relations spending of 11 government departments.

Portman and McCaskill called for information on all public relations contracts as far back as October 2008. Both Senators believed the Obama administration had been using tax payers' dollars toward wasteful public relations contracts.

This is an interesting pairing. McCaskill has recently pushed for a more centered image of herself as she prepares for reelection. Her showdown with Rep. Todd Akin is closer than I would have ever imagined. Even after Akin's comment about rape, he is still in the game. This is an impactful race as Republicans only need four more Senatorial victories to win majority. McCaskill's recent TV ad showed her political stance quite clearly. She emphasized the fact she is ranked number 50 on a scale of most conservative to most liberal Senators.

To view the ad, click here.

PRSA president William Murray defended the values of public relations and its use in government. Murray released an article reminding readers that McCaskill has purposely distanced herself from Obama, an example that this is not a balanced attack on public relations.

Here is the article.

I do believe there is a use for cross examination and accountability within our government. I do not believe this is an example of it. Public relations exists to relay messages to specific audiences in ways they will understand. I have only met one person on this planet who fully understood the ins and outs of the Affordable Care Act. This person happened to be a Congressman. Better communication leads to better understanding. Better understanding leads to more informed voters.

William M. Murray. Prsa president: Bring on the Senate inquiry into pr. March 22, 2012. Web.<http://prdaily.com/Main/Articles/PRSA_president_Bring_on_the_Senate_inquiry_into_PR_11171.aspx>

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